During IPL season2, we all, along with the interesting
matches, even enjoyed the Vodafone advertisement. Where complete white tiny
funny creatures, with iconic name ZooZoo, in white from head to toe with bulge stomach
and gigantic head similar to an animation made all of us to smile with their
silly activities.
Curiosity got the better of me and with little search, I got
the few facts associated with it, thus sharing the same with you all.
Actually Vodafone during IPL Season2 planned to present
their product to the audience in different and new way. To give the shape to
their plan, Mr.Rajiv Rao Executive Creative Director of Ogilvy & Mather agency
generated the concept of Zoo Zoo.
The ads were shot by Prakash Varma and were produced by
Nirvana Films of Banglore, who recorded it within 10 days. The pre-production
work happened within a month with cost of around 3 crores rupees. and new idea was involved in making of the set too, made the look of the sets larger than life, to make the
characters look small.
I was much surprised to know that The Zoozoo’s are
small-bodied, thin women as an actors, who are covered in layers of specialized
white fabric. Each facial expression was made of rubber and pasted on the
actors. Body was stuffed with foam especially around the stomach, and perpex a
kind of hard material were used for the head. And thus silly and humorous
character Zoozoo was created.
Mr.Rajiv Rao is also the master mind, who made the world's
ugliest dog as national pug dog popularly known as Hutch pug dog. Who selected the Pug dog as a part of Hutch
ads matching to the slogan “Wherever you go, our network follows".
Whenever i happen to see the Vodafone ads, couldn't control myself from appreciating, wonderful work of brilliant mind behind the creation of
Zoozoo.
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